Rachel Swann
Director, Rachel Swann Ltd

Rachel has spent 30 years driving commercial company growth across sectors, including machine learning and AI. The first 10 were in manufacturing, and the next 20 in tech and SaaS, and she now only works with people who make her smile, where they can work together and enjoy doing so. B2B still needs a focus on the C; if it doesn’t work for the end user, then it won’t work well for long, and she has worked this principle across a wide range of verticals, including proptech, loyalty, FMCG, community engagement, gamification, steel and lingerie, in other words, human-centric products and design, with a focus on improving things, for as many people as possible.